Privacy Policy

This Privacy Policy explains how DB Dog Training (sole trader) (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website or contact us about dog training services.

We are committed to handling your data responsibly and in accordance with UK data protection law.

Who We Are

Data Controller:
DB Dog Training (sole trader)
Email: [email protected]
(If you prefer to contact us by post, please request our postal address by email.)

What Information We Collect

We may collect and process the following types of personal data:

Information you provide directly

  • Your name
  • Email address
  • Phone number
  • Details included in enquiries or booking requests
  • Information you provide about your dog (name, age, breed, behaviour notes)
  • Any additional information you choose to share when contacting us

Technical and usage data

  • IP address
  • Browser type and version
  • Device information
  • Pages viewed and time spent on the site
  • Referring website
  • Cookies and analytics data

We do not intentionally collect special category data through this website.

How We Use Your Information

We use your personal data to:

  • Respond to enquiries
  • Arrange training sessions
  • Provide dog training services
  • Keep internal records
  • Maintain website functionality and security
  • Improve our website and services
  • Comply with legal obligations

We do not sell or share your data with third parties for marketing.

Legal Bases for Processing

We process your personal data under the following lawful bases:

  • Legitimate interests – to operate our business, respond to enquiries, and provide dog training services
  • Contract – when processing is necessary to arrange or deliver a service you have requested
  • Legal obligation – where required to comply with UK law

Information About Your Dog

To provide training services, we may collect information about your dog such as:

  • Name
  • Breed
  • Age
  • Behavioural history
  • Training goals

This information is used solely to deliver the service you have requested.

Cookies and Analytics

Our website may use cookies and analytics tools to understand how visitors use the site and to improve performance.

You can control or disable cookies through your browser settings.

Third‑Party Service Providers

We may use trusted third‑party providers for:

  • Website hosting
  • Email services
  • Analytics
  • Security and performance monitoring

These providers only process your data on our instructions and are required to keep it secure.

How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes described in this policy, including:

  • Enquiry emails: typically up to 12 months
  • Training‑related correspondence and records: up to 7 years for accounting and legal purposes
  • Technical logs: short‑term retention for security and diagnostics

How We Protect Your Data

We use appropriate technical and organisational measures to protect your personal information from loss, misuse, or unauthorised access. These include secure hosting, access controls, and encrypted communications where appropriate.

International Transfers

We do not routinely transfer your personal data outside the UK. If a transfer becomes necessary (e.g., due to a third‑party service provider), we ensure appropriate safeguards are in place.

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability (where applicable)
  • Complain to the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at [email protected].

Data Protection Complaints (Data Protection (Use and Access) Act 2025)

If you have concerns about how we have handled your personal data, you can raise a complaint using the contact details above. We will:

  • Acknowledge your complaint within 30 days
  • Investigate promptly
  • Keep you informed
  • Provide a clear written outcome

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO) at: https://www.ico.org.uk

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.